About
Afroletics is a revolutionary fitness program that fuses Afro dance, music, and functional fitness into an electrifying workout experience. Inspired by the high-energy movements of Afro dance, Afroletics is designed to help people sweat, move, and enjoy themselves while building strength and endurance.
Unlike traditional workouts, Afroletics embraces the Afro spirit - a unique combination of joy, rhythm, and cultural expression-to create an environment where fitness feels more like a celebration than a routine. Whether you're a dancer, a fitness enthusiast, OI someone looking for a fresh and exciting way to stay active, Afroletics brings you the perfect balance of fun and fitness.
Founder+ Brand Story
Afroletics was founded by Isaac Kyere, a passionate dancer born in Ghana and raised in Germany. With a deep connection to Afro dance and movement, Isaac built his career as a professional dancer, gaining an audience of over 13 million followers worldwide. His journey in dance led him to establish The African Dance Dictionary in 2020—a global platform that provides in-depth Afro dance education to people who want to learn and connect with the culture.
After traveling the world and hosting Afro dance workshops, Isaac noticed a common pattern—many participants were there simply to enjoy the energy, sweat, and dance freely. When workshops shifted into more complex choreography, some found it challenging to keep up. This realization sparked the idea for Afroletics—a fitness concept tailored for those who love Afro dance but want a fun, accessible way to move, groove, and break a sweat without the pressure of mastering choreography. Afroletics was created for everyone who wants to enjoy Afro dance as a fitness experience—a way to connect with the rhythm, burn calories, and feel empowered through movement.
Unlike other fitness programs that rely on commercial tracks, Afroletics features original, custom-produced Afro-inspired workout music. Each track is designed with precise BPM (beats per minute) to match the rhythm and intensity of Afroletics workouts, ensuring a seamless flow between warm-ups, high-energy sequences, and cool-downs. By fusing Afrobeats, Amapiano, Kuduro, Coupe Decalé, and Afro House, Afroletics delivers an immersive sound experience that naturally guides movement, motivation, and performance.
OWNING OUR MUSIC ALLOWS AFROLETICS TO
01.
Create unique, legally cleared soundtracks that are exclusive to our workouts.
02.
Offer adaptive BPM tracks, enabling flexible workout intensities.
03.
Collaborate with Afrobeat artists and DJs, merging fitness with authentic Afro culture.
04.
Remove licensing restrictions for gyms and trainers, making it easy to integrate Afroletics classes worldwide.
05.
With Afroletics, music is not just background noise – it is the driving force of every movement.
REACH+AUDIENCE
Afroletics is backed by a strong, engaged community of over 13 million followers across Isaac Kyere’s platforms, plus an additional 1 million followers from The African Dance Dictionary. This built-in audience of Afro dance lovers, fitness enthusiasts, and cultural movers provides a solid foundation for the Afroletics movement.
Mission
Afroletics Exists To Help People Around The World Become The Best Version Of Themselves Through The Power Of Afro Spirit, Movement, And Community.
In Order To Achieve That, We Will
+ Host regular community events and meetings globally, creating an inclusive, supportive environment where people can connect through movement and culture.
+ Collaborate with brands and sponsors who align with our mission to expand our reach and impact.
+ Train and certify licensed Afroletics instructors and partner with gyms worldwide to make Afroletics accessible to more people.
+ Launch worldwide Afroletics fitness festivals and workshops, bringing the Afro spirit to every corner of the world.
WHO IS AFROLETICS FOR?
With millions already engaged, Afroletics is positioned to become a global movement that brings people together through fitness, music, and culture.
OUR MISSIONS IS TO
Make fitness enjoyable by integrating the infectious energy of Afro dance.
Make fitness enjoyable by integrating the infectious energy of Afro dance.
Promote cultural appreciation by highlighting the richness of African dance and music in fitness.
Create a global movement that empowers people to connect through rhythm and wellness.
Build a supportive community where everyone feels encouraged, motivated, and included.
